Behlen Grain Systems Announces Sweet Material Handling Rebrand as Company Marks 70 Years of Innovation in Grain and Bulk Material Handling

Springfield, OH — November 20, 2025 — Behlen Grain Systems, a division of Behlen Manufacturing Co., is proud to announce the official rebrand of Sweet Material Handling, a global leader in grain and bulk material handling equipment. The updated brand identity launches as Sweet celebrates its 70th anniversary, representing a significant milestone in the company’s long-standing commitment to quality, engineering excellence, and American-made manufacturing.

Acquired by Behlen Mfg. Co. in March, Sweet Material Handling has been a trusted provider of grain handling equipment and bulk material handling solutions since 1955. The company began with just three employees in a leased airplane hangar and quickly became known for its innovative galvanized steel bucket elevators, including the iconic Silver-Sweet® line. Today, Sweet’s product line includes bucket elevators, drag and belt conveyors, support towers, catwalks, and integrated material handling systems serving customers in more than 55 countries across six continents.

A Unified Brand Reflecting Strength, Quality, and Global Capability

The rebrand introduces a refreshed visual identity, streamlined messaging, and enhanced digital assets for Sweet Material Handling, aligning the company more closely with Behlen Grain Systems and the broader Behlen family of companies. This unified brand strategy reinforces Behlen’s expanded capabilities across grain storage, grain handling, and material handling engineering.

By integrating Sweet Material Handling more tightly within Behlen’s operations, Behlen Grain Systems is strengthening its position as a comprehensive provider of grain storage systems, grain handling equipment, and bulk material handling solutions for agricultural, commercial, and industrial markets.

Investing in the Future of Grain and Material Handling

The rebrand reflects Behlen’s continued investment in cutting-edge engineering, dependable performance, and American-made equipment. Customers can expect ongoing improvements in product integration, design efficiency, and service support as Sweet Material Handling and Behlen Grain Systems collaborate more deeply.

Explore the New Sweet Material Handling Brand

To learn more about the updated Sweet Material Handling brand and product line, visit sweetmfg.com.